Commercial Photography Studio Set-up:
Consulting, Training & Coaching
STUDIO + SYSTEMS + SETTINGS + STRATEGY
Commercial Photo Studio Set-up Strategy & Consulting Services
Over the past five years, we’ve been offering consultations for agencies and businesses to take their commercial photography in-house. Our studio set-up and configuration strategy services are customized to your unique need and often include and or many of the items below:
- Global Assessment
- Business Opportunity Analysis
- In-House ROI Assessments, Measurements & Metrics
- Studio Needs Analysis
- Equipment Analysis & Recommendation
- Understanding Workflows & Unique Needs
- Coaching and Training:
- Competency Assessments
- Workflow Recommendations
- Complete Workflow Training
- Outsourcing Strategies
- Individualized Training and Mentorship
- On-Site Coaching, Walkthroughs and Assistance
- Data Asset Management
- File Handling Policies and Procedures
- Output & Transfer Requirements
- Legal Considerations and Documentation
- Photographic Standards Documentation
- Procedural Considerations & Policies
- Settings Standardization
- Aesthetic & Color Considerations
- QA/QC Procedures
Founder + Producer + Educator
Allen’s Training & Background:
Allen Luke is our founder and handles all studio design and training consultations.
“I love helping others. Especially when it is through both through a person’s creativity as well as their personal liberation.”
Over the years, and through multiple ventures, he’s learned that one of his greatest skills is to create the structures and frameworks that allow others to succeed.
“Creative expansion requires a balance of the polarities of structure and flow. It’s the key to creativity.”
Bus creating the structures isn’t so simple for everybody. In his decade and a half of photography experience, Allen has constantly been asked “what camera should I buy?” This then led to an eventual increase of various levels of assisting other photographers in selecting equipment and coaching.
“It is through your independence that we all achieve greater interdependence. I help you align to and step into the power of your own creative flow.”
He now provides consulting and education services for photographers in addition to his regular advertising, travel and commercial photography commissions.
We are Here to Enhance Your Studio Photography Abilities
Many have come to us asking for advice on a strategy for how to set up a commercial photography for in-house marketing photography. We offer consulting, strategies for choosing your equipment and using your space, as well as training and coaching.
If you need other types of photography guidance here’s a link to our Commercial Photography Consulting and Education Information.
Presentation is Part of Positioning
Commercial photography is a necessary ingredient in effective presentation and marketing. We’ve heard people call it “expensive,” yet what is of the highest cost is NOT capturing and presenting yourself and your objectives effectively… it’s an unseen cost.
Every touchpoint with your customers matters and imagery makes all the difference.
Presentation is a Game of Perception Engineering
There’s a standard… an expectation in your customer’s mind that needs to be met. If you meet it, they come forward. If you do not, close down to your messages. For concept-based photography, you need to intentionally craft the image you want to relay. For products, you need to create the correct angle and aesthetic.
This comes down to both competency and capability. And they go hand-in-hand.
All things must work together as a whole, and we teach and coach holistic approaches to commercial photography. It’s part of our conscious philosophy of expansion.